Promoting Entertainment Venues with 360° Virtual Tours


In recent years, the use of 360° virtual tours has become a popular and effective way of promoting entertainment venues. This case study will explore the benefits of using 360° virtual tours for promoting entertainment venues, and how one such venue, the Apollo Theater in New York City, successfully implemented this technology.


The Apollo Theater is a historic venue located in Harlem, New York City. It has been an iconic entertainment destination since its opening in 1914, with a rich history of hosting famous artists such as Ella Fitzgerald, James Brown, and Michael Jackson. However, as the world moved towards digitalization, the Apollo Theater recognized the need to embrace new technologies to stay competitive and relevant.

The Apollo Theater needed to find a way to increase its online visibility and attract more visitors to the theater. They recognized that traditional marketing methods were not enough, and they needed to find a way to offer potential visitors an immersive experience of the theater that would encourage them to visit in person.


The use of 360° virtual tours for the Apollo Theater has provided numerous benefits. Firstly, it has allowed the theater to increase its online visibility, as visitors can now explore the theater from anywhere in the world. This has helped to attract more visitors to the theater, as they can get a detailed look at the venue before making a decision to visit in person.

Secondly, the virtual tour has allowed the Apollo Theater to showcase its unique features and history. Visitors can explore the historic architecture of the theater, as well as learn about its rich cultural significance in the entertainment industry.

Lastly, the virtual tour has helped the Apollo Theater to differentiate itself from its competitors. By offering a unique and immersive experience of the theater, the Apollo Theater has positioned itself as a must-visit destination for anyone interested in entertainment history and culture.

The Results

The use of 360° virtual tours has become an increasingly popular and effective way of promoting entertainment venues. The Apollo Theater is an excellent example of how this technology can be used to increase online visibility, showcase unique features, and differentiate oneself from competitors. The success of the virtual tour for the Apollo Theater highlights the potential for other entertainment venues to use this technology to attract more visitors and grow their business.