The Apollo Theater is a historic venue located in Harlem, New York City. It has been an iconic entertainment destination since its opening in 1914, with a rich history of hosting famous artists such as Ella Fitzgerald, James Brown, and Michael Jackson. However, as the world moved towards digitalization, the Apollo Theater recognized the need to embrace new technologies to stay competitive and relevant.
The Apollo Theater needed to find a way to increase its online visibility and attract more visitors to the theater. They recognized that traditional marketing methods were not enough, and they needed to find a way to offer potential visitors an immersive experience of the theater that would encourage them to visit in person.