Virtual Tours Revolutionize How Real Estate Listings are Sold


The use of 360° virtual tours in marketing real estate has transformed the industry. It allows potential buyers to view a property from the comfort of their own home, increasing their interest in the property and reducing the need for physical viewings. This not only saves time and resources but also creates a more efficient and effective sales process. Our case study demonstrates the effectiveness of using 360° virtual tours in marketing real estate and highlights the importance of staying ahead of the curve in the competitive real estate market.


Our client, a real estate agent based in New York City, was struggling to sell a luxurious penthouse apartment in one of the city’s most sought-after areas. The apartment had been on the market for six months, and there had been very little interest from potential buyers. The client approached us to help find a solution to this problem.


After assessing the situation, we recommended the use of 360° virtual tours to market the property. We explained to the client that the immersive experience of 360° virtual tours would allow potential buyers to view the apartment as if they were physically present, increasing their interest in the property.

The client agreed to our recommendation, and we set to work creating a 360° virtual tour of the penthouse apartment. We used high-quality cameras to capture every angle of the apartment, including the stunning views from the rooftop garden.

The 360° virtual tour was then uploaded to the client’s website, social media channels, and other relevant real estate platforms. We also created a video that showcased the key features of the apartment and it was shared on YouTube and other video-sharing platforms.

The Results

The impact of using 360° virtual tours on the marketing of the penthouse apartment was immediate. Within a week of uploading the tour, the seller received several inquiries from potential buyers. The immersive experience of the 360° virtual tour had allowed buyers to visualize themselves living in the apartment, increasing their interest in the property.

The seller accepted an offer on the property, and the transaction was closed soon after. The client was thrilled with the results and acknowledged that using 360° virtual tours had played a significant role in the successful sale of the property.